Portfolio
Portfolio
Excerpts of writing I've created: SEO, style guide, brand storytelling, landing pages, and product page copy.
Excerpts of writing I've created: SEO, style guide, brand storytelling, landing pages, and product page copy.
“The ultimate essential oil blends are here!
Get ready to enjoy:
Amazing scents
Home upgrade
Improved sleep
Heightened focus
Energy boosts. ”
“Clean swaps entail swapping out environmentally detrimental goods or behaviors for more sustainable ones. Small changes can help reduce your carbon footprint, minimize waste, and help maintain a healthier space for future generations.”
“Our founders, lifelong pals Ben and Motti, grew up together in Cleveland, Ohio. Ben had tried many different products in an attempt to solve his hair loss, scalp redness and itchiness - all brought on by juvenile arthritis.”
“Introducing our Rebundance Bundle!
Say goodbye to:
Hair Loss, Thinning Hair
Dry, Dull Hair
Lack of Confidence, Bad Hair Days!”
Client: Ghostwritten for Maple Holistics
Goal: Provide clean‑living guidance while aligning with brand voice and compliance rules
My Role: Research, outline, writing, editing
“Making clean substitutions is an excellent way to start living a more ecologically conscious lifestyle. Clean swaps entail swapping out environmentally detrimental goods or behaviors for more sustainable ones. Small changes can help reduce your carbon footprint, minimize waste, and help maintain a healthier space for future generations.”
Client: Ghostwritten for Maple Holistics
Goal: Provide a comprehensive, compliant guide on hair loss, biotin, and scalp wellness
My Role: Research, chapter structuring, writing, compliance alignment
“Hair loss, also known as alopecia, is a widespread condition that affects many individuals in all walks of life, and can have a significant impact on self-esteem and overall well-being. In this book, we will explore the importance of proper scalp and hair care in the context of hair loss and of promoting healthy hair growth. Our goal is to provide valuable insights into effective strategies, practices and ingredients that can contribute to scalp wellness and hair care."
Client: Ghostwritten for Maple Holistics
Goal: Promote a multi‑product hair care bundle with strong social proof and clear benefits
My Role: Copywriting, structuring, benefit emphasis, compliance alignment
“Say goodbye to hair loss, thinning hair, dry, dull hair, and lack of confidence. The Rebundance Bundle is designed to nourish, hydrate, and support fuller‑looking hair with a complete system of shampoo, conditioner, serum, oil, and biotin supplements.”
Client: Ghostwritten for Maple Holistics
Goal: Drive sales for essential oil blends using benefits, social proof, and clear CTAs
My Role: Copywriting, structuring, benefit emphasis, compliance alignment
“Get ready to enjoy: ultimate set of essential oil blends, amazing scents, home upgrade, improved sleep, heightened focus, energy boosts.”
“Focus: Channel your attention. Chill: Put your mind at ease. Entice: Enhance your intimacy. Unwind: Forget about stress.”
“Over 100,000 Customers LOVE Our Blends!”
“Our Essential Oil Blends Check All The Boxes!”
Client: Ghostwritten for Maple Holistics
Goal: Communicate brand origin, values, and mission in a warm, human tone
My Role: Narrative development, brand voice and tone
“Our founders, lifelong pals Ben and Motti, grew up together in Cleveland, Ohio. Ben had tried many different products in an attempt to solve his hair loss, scalp redness and itchiness - all brought on by juvenile arthritis. It was a miserable experience at times, and Ben was on the verge of giving up.”
Client: Ghostwritten for Maple Holistics
Goal: Provide concise, benefit‑driven descriptions aligned with brand voice and compliance
My Role: Copywriting, compliance, tone
“Put a few drops into a diffuser or bath, or pair with a Maple Holistics carrier oil.”
“Delight the senses and enhance self‑care with our Spa Massage Oil, infused with botanical extracts and Vitamin E for nourishment and hydration.”
“A top note with a soft, woody, herbaceous scent. Steam‑distilled from wood and leaves, this essential oil offers a gentle cleanse and a refreshing aromatic experience. Ideal for hair, skin, and diffuser use, it delivers naturally‑derived care in a simple, versatile formula.”
Client: Ghostwritten for EVL
Goal: Provide concise, benefit‑driven descriptions aligned with brand voice and compliance
My Role: Copywriting, compliance, tone
"Loaded with Vitamin C, Vitamin D3, Zinc & Selenium - key nutrients your body relies on daily to help maintain a healthy, responsive immune system. Formulated with high-potency doses and enhanced with Bioperine® for optimal absorption and efficacy."
Client: Ghostwritten for Maple Holistics
Goal: Establish voice, tone, compliance rules, and writing principles
My Role: Development, copy standards, brand voice and tone definition
“Use language which is polite, relevant and somewhat conversational. Our voice is meant to convey authority and knowledge, without overwhelming or patronizing the reader.”
yonatanhurwitz@gmail.com